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Figtree on Faith, People, Planet and Profit

Melissa Underwager • April 16, 2024

Founded in 2019 Figtree Companies started as a real estate development company focused on sustainable land developments. Its continuous growth throughout years diversifies its reach into multi-faceted companies whilst keeping its advocacy and aspiration to spearhead ecological and diversified ways of living with the founder Franco Pedregosa who is also the CEO & President. Franco has over 15 years of extensive experience in real estate market and skilled in dealing with various local and international organizations.

Our Rising Tigers team sat with Mr. Pedregosa with an insightful discussion about leadership and nation building and here are some takeaways;

According to Franco, At Figtree Companies, the terms "Rising Tigers" and "Nation Builders" aren't mere buzzwords as they encapsulate the very essence of their mission. They stand firm on a quartet of non-negotiable principles: Faith, People, Planet, and Profit.

“Our Faith isn't just about belief; it's a testament to our unwavering confidence in bringing about transformative change and realizing the boundless potential of our initiatives. People aren't just stakeholders; they're the heart of our endeavor, reminding us that true progress transcends revenues to touch, uplift, and empower lives.”

“When we speak of the Planet, it's more than just an acknowledgment; it's a pledge to sustainable and responsible stewardship, ensuring that we bequeath a thriving, harmonious world for generations to come.”

Franco added about their definition of Profit which stretches beyond balance sheets. For them, it signifies the enduring impact they create, the legacy they are crafting,
and the waves of positive transformation they set in motion.

“In essence, Figtree Companies isn't merely conducting business; we're pioneering a journey towards a brighter, inclusive, and flourishing
future, driven by our unwavering dedication and advocacy."


On inspiration


"First and foremost, my spiritual relationship with God, Jesus, the Holy Spirit, and the Father guides me in every aspect of life. This foundation provides me with strength, wisdom, and a sense of purpose.”- Franco Pedregosa

For Franco, his family is his bedrock. Their love, support, and values shape his decisions and fuel his drive. He carry that familial bond into
his company, viewing each member of his team not just as an employee but as an extended family. This bond amplifies the shared goals and
collective success.

“My love for the Philippines, my homeland, is another significant source of inspiration. The resilience, culture, and spirit of my people give me the passion to work harder and strive for excellence.”

“Lastly, but by no means least, I am profoundly inspired by my desire to combat climate change. My commitment to sustainability, resiliency,
and leveraging technology is not just a business strategy; it's apersonal mission. I firmly believe that we have a responsibility to our planet, and with the right tools and intentions, we can make a genuine, lasting impact."

A family is riding bikes down a path in the woods.
By Melissa Underwager April 16, 2024
As sustainability becomes an increasingly important issue in the real estate market, ‘eco-friendly homes’ and ‘sustainable building practices’ have been the buzzwords in the green real estate market. But creating developments that not only promote green homes, but also sustain and revive agriculture, address issues like food shortage, and climate change, and support economic growth, is something that the world has never heard before.
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